URL rewriting it’s the best and quickest ways to improve stas of your site.
Lots of testing is recommended. With great power comes great responsibility, and all that.

Apache URL Rewriting Guide – The best guide around

Most pages of site have some variables and show them to user. Hover, the url can be difficult to real. If’s you struture thar url, that information can be good for search engenies, and users can like thar useful information about the page.
examples:


Original URL - http://www.pets.com/show_a_product.php?product_id=7

must be like this –  http://www.pets.com/products/7/

how to make thar:

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